Spotify only you
Pop-culture marketing is also about understanding your target audience. Spotify chose to highlight how millennials love self-irony, and billboards like that appeared: Also, they are funny - I am not nerdy enough to forget that.įinding the right meme, however, isn't enough.
Memes are insanely relatable they are the kind of pop culture that makes you feel as though the world understands you and you understand the world. Spotify aims to deepen its relationship with millennials and gen Zs, and there's no better way to do that than by using memes. Additionally, it helped drive audience growth, increasing the number of monthly active users by 29% from a year earlier.
The brand did it for the first time to support the industry.Īs a result, #2020Wrapped was responsible for increasing the Spotify mobile app downloads by 21% in the first week of December. It worked well to unite Spotify listeners around similar musical and podcast preferences.Īlso, Spotify took their messages over the marquees of American music venues forced to close during the pandemic. Additionally, the Only You creators allowed users to peek at what their favorite artist’s fans were doing. Using in-app features for Only You messages distribution enhanced the emotional bond between Spotify and its listeners.ĭuring the campaign, users could see personal stats around their listening experience (for instance, Your Song Year or Your Topics) and share “a-few-weird-facts-about-me”. On the flip side, there was the idea of belonging to a particular fan group behind the campaign: “You are unique, but you are not alone.” (Motivation coaches are applauding now.) Spotify used the in-app experience of the users to make them stand out from the crowd. Only You was launched in June to celebrate odd listening habits. It helps the brand to prepare individualized campaigns based on their users’ interests. Since 2008 Spotify has learned its audience in and out.
The idea is, of course, that if a user wants access to these unique features, they will have to sign up and listen on Spotify to do so.By signing up I agree to the Terms of Use and Privacy Policy 2021: "Only You" This indicates that the company is trying to replicate that success and build buzz with another data visualisation offering. The idea is, of course, that if a user wants access to these unique features, they will have to sign up and listen on Spotify to do so. During the 'Wrapped' season last year, when Spotify gave users a year-in-review look at their listening data, its stock jumped 16 per cent and the app rose rapidly in the App Store rankings. The Verge reported that none of these features is revolutionary, however, people seemingly love seeing visualised data on their listening habits.
Spotify only you update#
The 'Audio Birth Chart' and 'Dream Dinner Party' will update daily, while the other data visualisation aspects of the feature, like 'Your Artist Pairs', is based on a limited set of time and will not update regularly. It will also include a new feature a 'Moon artist' option which is the artist they listen to that shows off their emotional side and their 'Rising artist,' which is one they have recently found. Per The Verge, among the new experience highlights is 'Your Dream Dinner Party,' which lets users pick three artists they would invite to a dinner party with Spotify making a mix for each artist.Īnother is 'Your Artist Pairs,' which highlights unique pairings that show off a listener's musical range, as well as 'Your Audio Birth Chart,' which gives users their 'Sun artist,' or the person they listened to the most over the past six months. The in-app experience 'Only You' will give users a variety of playlists and data insights based on their music listening habits, and a new feature called 'Blend' will let two friends automatically merge their musical tastes into a playlist. Washington, June 2 (ANI): Audio streaming app Spotify has announced a new digital experience on Wednesday called 'Only You.' It will give users personalised playlists in a shareable form.Īccording to The Verge, the new feature has been inspired by the company's feature 'Wrapped' that gives users cumulative stats on all the things one listened to on Spotify in a given year.